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Are We In A Recession?

Economists usually teach that to some degree recession is unavoidable, and its causes are not well understood. Consequently, modern government administrations attempt to take steps, also not agreed upon, to soften a recession.

• Economic recession can elevate the importance of a businesses balance sheet over the income statement.
• Managing working capital can easily dominate managing customer relationships.

Marketing strategies that don’t take into account these differences will waste dollars on declining areas and miss opportunities in more recession-proof verticals. For example, services marketers have focused heavily on the financial services vertical for the last six or seven years. Marketers are moving more and more budgets over to the web and, accordingly, will move more and more staff over to the web measurement and analytics side of the house. There’s a gravitational pull right now in companies and marketing analytics is fast becoming a highly regarded member of that solution stack.

How To Sell In Any Market - Recession Proofing Your Business

• Chapter One: What Does Recession Really Mean?
• Chapter Two: The Psychology of Consumer Buying Habits
• Chapter Three: Identifying Your Target Customer
• Chapter Four: Advice From The Offline Sales World
• Chapter Five: Niche Outlook 2008 – The Good, The Bad & The Ugly

If you are in business, or are planning on starting a business, then you owe it to yourself and your business to read this manual.